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IACP Publications - IACPodcast Episode 8
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Episode 8 - Making the Most of Attending a Trade Show


Welcome back to the IACPodcast. This week I caught up with Jennifer L. Petska, CPhT IACP Director of Development & Membership and IACP Foundation Administration & Development. Jen worte Making the Most of Exhibiting at a Trade Shows in the spring issue of Pharmacy Marketing Quarterly. To read Jen's article, visit the IACP Publicaitons page at and choose the Spring issue of Pharmacy Marketing Quarterly.

The following are list of potential questions to ask:

  1. Are you a sponsor of IACP? ACA? Or any other pharmacy association?
  2. Tell me about your quality program.
  3. What type of testing do you do on your chemicals/products?
  4. Tell me about your shipping policy.
  5. Tell me about any specials you have.
  6. Do you work with any buying groups?
  7. Can I order online?
  8. Do I have a dedicated sales representative?
  9. Do you have training (classes or product specific)?
  10. Do you have technical support (product specific/formulas)?
  11. Can I order directly through you?  If not, who do you distribute through?
  12. Does your product integrate with my current computer program or other products? (ex. Does this balance work with your software?)
  13. What type of return policy do you have?
  14. What type of warranty/guarantee do you have?
  15. Are you a membership based organization?
  16. How long have you been in business with compounding pharmacies?
  17. Do you have an NDC & AWP on your chemicals?
  18. Do you have a catalog?
  19. Do you offer financing? Or payment plans?
  20. Do you offer a discount for paying my bills at the time of service or within net 10 or net 15?
  21. What’s the best way to interact with you? (Phone, email, Facebook, Twitter)
  22. Do you have social media channels? (Facebook, Twitter, Instagram, LinkedIn, etc.)
  23. What makes you stand out from your competition?

Jen's recommendation for where to eat in Washington D.C.

Filomena Ristorante

1063 Wisconsin Ave NW

Washington, DC 20007

(202) 338-8800

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